1 min read
Bruce Rosenthal: Sep 7, 2020, 12:00:46 AM
Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”
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2 min read
Heather Nolan: Sep 3, 2020, 12:00:23 AM
In 1924, six cardiologists gathered to form the American Heart Association. Since then, the organization has grown into a force to be reckoned with,...
2 min read
Heather Nolan: Sep 2, 2020, 12:00:10 AM
It’s easy for membership organizations to get lost in the daily details of running a business.
2 min read
Ashley Neal: Sep 1, 2020, 12:00:15 AM
Considering it’s typically negative connotation, disruption is not the first word that comes to mind when I think of making change. Innovation,...
3 min read
Ashley Neal: Aug 31, 2020, 12:00:24 AM
As many of us have learned through the COVID-19 crisis, engagement should be your association’s primary goal. With over 1.7 billion daily users, what...
1 min read
Heather Nolan: Aug 31, 2020, 12:00:12 AM
An organization’s core ideology is like its constitution. It serves as a foundation that guides the organization toward future growth and helps...
3 min read
Ashley Neal: Aug 26, 2020, 12:00:29 AM
Juliet Meeks, an artist and designer based out of New Orleans, recently posted on Instagram a touching look into the emotions she sometimes feels as...
2 min read
Heather Nolan: Aug 25, 2020, 12:00:03 AM
As an association, your job is to do three things for your members: serve them, offer connections and make them better at what they do.
2 min read
Heather Nolan: Aug 24, 2020, 4:34:00 PM
How would you describe your association?