digitalNow 2026
The AI + Digital Strategy Conference for Associations
Washington, D.C.
Hilton Arlington Rosslyn The Key: October 25 - 28
digitalNow brings Silicon Valley thinking and executive-level strategy directly to association leaders. Over four days, you'll learn how AI, digital business models, and modern member expectations are reshaping organizations, and exactly how to adapt.
You'll leave with plans, workflows, and priorities your team can implement immediately.
The Shift Associations Can't Ignore
Associations are facing a fundamental shift. The challenge isn't awareness; it's knowing what to do next.
digitalNow is designed to help association leadership teams respond with confidence, not guesswork.
AI is changing how members learn, search, and engage
Staff productivity expectations are rising
Traditional revenue models are under pressure
Digital experiences now define member value
You'll Learn Directly From
Association Executives
Technology Strategists
AI Practitioners
Digital Business Leaders Outside the Association Industry
Pricing
Team Registration
4-5 Attendees
$799
per person
- Full conference access
- 15% discount
Small Group Registration
2-3 Attendees
$859
per person
- Full conference access
- 10% discount
Vendor & Consultant Policy
Consultants must register at least one association professional guest.
Non-sponsoring vendors may send one representative and two association professionals for $2,500.
Who Needs to Be in the Room
This conference is built for the people responsible for making decisions, not just gathering ideas.
Executive Directors & CEOs
Setting organizational strategy
Membership & Marketing Leaders
Responsible for engagement
Education & Credentialing Leaders
Modernizing learning
Technology & Operations Leaders
Evaluating platforms and AI tools
Sponsorship & Business Development
Rethinking non-dues revenue
AI Task Force Teams
Part of a team tasked with "figuring out AI" for your organization
What You'll Learn
-
AI Strategy & Governance
- Where AI actually fits in an association
- How to set internal policies and guardrails
- How to avoid risk while moving fast
- Building AI-literate teams
-
Member Experience & Engagement
- The new member journey in an AI search world
- Personalization without overwhelming staff
- Digital communities that actually work
- Replacing static content with dynamic learning
-
Revenue & Business Models
- Modern sponsorship models
- Non-dues revenue opportunities
- Monetizing education and knowledge
- How AI changes pricing and value
-
Operational Efficiency
- Automating staff workflows
- Reducing manual processes
- AI-assisted marketing and communications
- Doing more with the same team size
-
Leadership & Change Management
- Getting staff buy-in
- Overcoming AI fear and resistance
- Creating a culture of experimentation
- Leading digital transformation as a non-technical executive
Thank you to our Sponsors: