2 min read
Heather Nolan: Sep 15, 2020, 12:00:06 AM
Pop quiz: Can you recite your organization’s mission statement from memory? If you find yourself struggling to recall every word, you’re not alone. Many associations are weighed down by outdated, ineffective mission statements that are impossible to...
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2 min read
Heather Nolan: Sep 14, 2020, 12:00:33 AM
When an organization’s mission empowers big-picture thinking, endless creativity and flexibility become possible.
2 min read
Ashley Neal: Sep 14, 2020, 12:00:00 AM
When I started working within the association space, I couldn't help but notice a recurring comment with many professionals I spoke with: "There's an...
2 min read
Heather Nolan: Sep 10, 2020, 12:00:53 AM
The membership economy applies to any organization that acquires and retains members, ranging from traditional associations to for-profit companies...
1 min read
Ashley Neal: Sep 10, 2020, 12:00:06 AM
Word-of-mouth recommendations and email communications were the two best channels for new member acquisition for membership organizations last year,...
2 min read
Michael Rincon: Sep 9, 2020, 12:00:56 AM
The coronavirus has dramatically changed the way associations run live workshops and events. It’s also changed how they get them sponsored.
2 min read
Heather Nolan: Sep 9, 2020, 12:00:32 AM
Associations could learn a thing or two from Amazon.
2 min read
Angela Hatem: Sep 8, 2020, 12:00:29 AM
We have all been there, the vague email, the bold wording, the unnecessary use of caps lock. What does it all mean, or does it mean nothing it all?
2 min read
Heather Nolan: Sep 8, 2020, 12:00:21 AM
If your association has seen high employee turnover, declining membership numbers and overall poor productivity, it might be time to step back and...