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Strategy (2)

Minimalist, Google-style homepage parody on a white background: “Association of Really Awesome Nurses” in coral/teal gradient text centered above an empty rounded search bar with a blinking cursor, with two gray buttons

4 min read

Your Association Is a Software Company (Whether You Realize It or Not)

Mallory Mejias: Dec 9, 2025, 10:28:32 AM

Microsoft. Google. Salesforce. Adobe.

5 min read

Why Your Association Can't Afford to Marry One AI Vendor

Mallory Mejias: Dec 8, 2025, 12:37:22 PM

The AI leader from January isn't the AI leader now. And the leader now probably won't hold that spot six months from now.

Leadership Strategy Technology

St. Louis Arch mid-construction on a sunny day, with two unfinished legs rising toward each other and workers on scaffolding below.

5 min read

Bottom-Up Buy-In: Why Your Frontline Staff Should Write Your Strategy

Mallory Mejias: Nov 19, 2025, 6:30:00 AM

Strategy typically flows in one direction. The board sets vision. Executive leadership interprets it. Senior management translates it. Staff execute...

digitalNow Leadership Strategy

Stylized racetrack with a centered stop sign symbolizing a strategic pause that boosts momentum.

6 min read

The Pause That Propels: When Associations Hit Stop to Move Forward

Mallory Mejias: Nov 18, 2025, 6:29:59 AM

Most associations operate under constant addition. New programs stack on top of existing ones. Member requests become new initiatives. Strategic...

digitalNow Leadership Strategy

Abstract 2×1 illustration with speech bubbles, a dinner-table silhouette, declining call-volume icon, and a glowing lightbulb, all in flowing coral, teal, and charcoal Sidecar colors.

6 min read

Stop Talking, Start Measuring: Real AI ROI from Associations

Mallory Mejias: Nov 17, 2025, 9:44:00 AM

Return on investment doesn't always arrive in a spreadsheet. Sometimes it walks up to you at dinner. Sometimes it shows up as a percentage drop in...

digitalNow Leadership Strategy ROI

Sidecay Sync Podcast episode 108 cover featuring Amith Nagarajan and Mallory Mejias

21 min read

Live from digitalNow 2025: Inside the Association Evolution | [Sidecar Sync Episode 108]

Mallory Mejias: Nov 13, 2025, 9:27:19 AM

Summary: Live from digitalNow 2025 in Chicago, this special edition of Sidecar Sync brings together voices from across the association world, sharing...

Artificial Intelligence digitalNow Sidecar Sync Podcast Leadership Strategy

Bird’s-eye view of a conference room split in half: left side shows rows of professionals seated in theater-style, isolated and focused on laptops or phones; right side shows small round tables with groups leaning in, talking, gesturing, and collaborating.

4 min read

The Cohort Solution: Why Small Groups Drive Big Engagement

Mallory Mejias: Sep 18, 2025, 7:00:00 AM

After formal education ends, professionals lose their built-in peer groups. No more classmates, no more study partners, no more cohorts. Just...

Artificial Intelligence Member Engagement Strategy

Retro Pac-Man style maze of a conference center with blue ghost association vs yellow Pac-Man influencer, member icons as dots, power-ups, and scores 300K vs 60K.

4 min read

When Influencers Become Your Competition

Mallory Mejias: Sep 17, 2025, 4:34:25 PM

A 75-year-old association with 300,000 members. A six-year-old startup that's already reached one-fifth of that scale. One has decades of...

Artificial Intelligence Strategy Influence

Minimalist loading screen showing a progress bar at 45% on a dark charcoal background, with the text “Loading GPT-5…” in light gray, a small frozen spinning loader icon, and “45%” displayed below in soft peach.

4 min read

The Rocky Rollout: What OpenAI's GPT-5 Launch Teaches Associations About Innovation

Mallory Mejias: Aug 28, 2025, 1:30:52 PM

Have you tested out GPT-5? You might have noticed it's been a bit buggy. Connection failures, voice mode not working, responses that feel oddly cold...

Artificial Intelligence Strategy OpenAI

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