2 min read
Heather Nolan: Aug 12, 2020, 12:00:28 AM
Associations were once at the heart of many professionals’ social lives. Take London’s Royal Society, for instance. Founded in 1660, the Royal...
2 min read
Ashley Neal: Aug 6, 2020, 12:00:10 AM
Editor's Note: This is the fourth part to a five-part industry assessment on the effects of COVID-19 on associations. Find the third part here.
3 min read
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working...
2 min read
Ashley Neal: May 6, 2020, 12:00:06 AM
In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership....
2 min read
Chelsea Brasted: Apr 21, 2020, 12:00:39 AM
If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may...
3 min read
Chelsea Brasted: Jan 22, 2020, 2:00:46 AM
When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was...
1 min read
Chelsea Brasted: Jan 2, 2020, 2:00:42 AM
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Chelsea Brasted: Dec 9, 2019, 2:00:06 AM
When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.
4 min read
Jeanette Gass: May 20, 2019, 11:01:35 AM
Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you...