Sidecar Blog

2 min read

The world is more than 'members' and 'non-members'

Chelsea Brasted: Apr 21, 2020 12:00:39 AM

If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may...

3 min read

2 ways associations can prepare for the future of membership

Chelsea Brasted: Jan 22, 2020 2:00:46 AM

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was...

1 min read

Can your members become fans? David Meerman Scott says yes

Chelsea Brasted: Jan 2, 2020 2:00:42 AM

2 min read

Why it's not good enough to ask what members want

Chelsea Brasted: Dec 9, 2019 2:00:06 AM

When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.

4 min read

6 Ways Associations Can Engage Young Professionals

Jeanette Gass: May 20, 2019 11:01:35 AM

Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you...

3 min read

How to improve a member's conference experience, according to members

Sidecar Staff: Jan 31, 2017 7:17:18 AM

As part of my research, I’ve conducted a lot of in-depth interviews with members. Most include a discussion about their conference experiences, as it...