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Ashley Neal: Aug 6, 2020 12:00:10 AM
Editor's Note: This is the fourth part to a five-part industry assessment on the effects of COVID-19 on associations. Find the third part here.
3 min read
It’s essential to create useful content to keep your audience engaged with your brand, but that’s more complicated when the majority of the working...
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Ashley Neal: May 6, 2020 12:00:06 AM
In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership....
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Chelsea Brasted: Apr 21, 2020 12:00:39 AM
If there’s one thing the last couple of months as global citizens has taught us, it’s that things are a heck of a lot more complicated than we may...
3 min read
Chelsea Brasted: Jan 22, 2020 2:00:46 AM
When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was...
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Chelsea Brasted: Jan 2, 2020 2:00:42 AM
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Chelsea Brasted: Dec 9, 2019 2:00:06 AM
When Elizabeth Weaver Engel thinks about what members want, two quotes come immediately to mind.
4 min read
Jeanette Gass: May 20, 2019 11:01:35 AM
Young professional members are the future of associations, so it is vital to keep them involved. As a young professional (YP) myself, I can tell you...
3 min read
Sidecar Staff: Jan 31, 2017 7:17:18 AM
As part of my research, I’ve conducted a lot of in-depth interviews with members. Most include a discussion about their conference experiences, as it...