4 min read
Emily Herrington: Feb 1, 2022 1:25:56 PM
The current job market is unlike anything we’ve seen before. The COVID-19 pandemic has led many to re-prioritize their professional and personal goals and values, making it more important than ever to have a solid strategy when it comes to...
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4 min read
Emily Herrington: Jan 25, 2022 1:46:44 PM
The COVID-19 pandemic has led many organizations to adopt a remote or hybrid work schedule for employees. While in most cases, this tends to be a net...
5 min read
Emily Herrington: Jan 11, 2022 6:38:55 PM
No matter the size of your association, marketing is an absolutely essential business function that helps you reach your potential members, engage...
3 min read
Emily Herrington: Jan 6, 2022 3:43:39 PM
Regardless of your association’s mission or membership count, community outreach is a must for both engaging more deeply with your existing members...
6 min read
Emily Herrington: Nov 23, 2021 3:35:51 PM
For many professional associations, LinkedIn is the social media network where their members and potential members spend the most time. That’s why...
2 min read
Emily Herrington: Nov 10, 2021 3:52:29 PM
With the Great Resignation underway and ever-changing economic and social conditions, employees are actively looking for more out of their...
3 min read
Emily Herrington: Nov 1, 2021 12:00:00 AM
For the majority of us, the past 18 months have been life-changing. The COVID-19 pandemic has had — and will continue to have — many seemingly...
4 min read
Emily Herrington: Oct 27, 2021 12:00:00 AM
Learning how to improve member engagement is a constant goal for association leaders. Engaged members are the most likely to renew their memberships,...
5 min read
Emily Herrington: Oct 11, 2021 3:44:01 PM
While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about...