Emily Herrington

Emily Herrington is a New Orleans-based digital marketer specializing in SEO, content, and pay-per-click advertising. She can usually be found at her desk obsessing over data and rankings, or in the kitchen covered in flour.

2 min read

5 of the most creative virtual event ideas we saw in the last 12 months

Emily Herrington: May 21, 2021 12:00:00 AM

Virtual events have been on the public radar for more than a year now — what was initially a new demand of our pandemic lifestyles is now a regular fixture in our work lives.

Events Management

3 min read

What the pandemic taught us about leadership

Emily Herrington: May 17, 2021 12:00:00 AM

Whether at work, in our community, or politically, our leaders are the ones we look to when we’re facing uncertain circumstances and aren’t sure what...

COVID-19 Leadership

2 min read

Is your association essential to your members?

Emily Herrington: May 12, 2021 12:00:00 AM

The last year forced us all to closely consider what we deem essential.

Engagement Membership

3 min read

Copy Google’s goal-setting framework in your organization

Emily Herrington: May 11, 2021 11:05:08 AM

How do giant companies like Google, Twitter, Walmart, and Airbnb manage to keep their operations and teams aligned, engaged, and working on the...

Association Management Goal Setting

3 min read

How to write an RFP that gets results

Emily Herrington: Apr 25, 2021 10:03:15 PM

You and your staff rock — there’s no denying that. But even though your internal team is versatile and productive, not every project can be tackled...

Association Industry 101

3 min read

Should you hire an association management company?

Emily Herrington: Apr 25, 2021 9:38:09 PM

As a badass leader, you’re all about finding what works best for your association and your team. Running an association or membership-based...

Association Management Communication

3 min read

How to ensure sponsors get value from your virtual events

Emily Herrington: Apr 25, 2021 9:10:53 PM

Have you ever visited an exhibitor booth at a virtual trade show and found it kind of lame?

Association Conferences Revenue

4 min read

Why Networking Is More Important Than Ever

Emily Herrington: Mar 22, 2021 12:00:59 AM

Updated November 4, 2021

Empower Yourself Communication

4 min read

What is Purpose-Driven Leadership?

Emily Herrington: Mar 4, 2021 11:00:01 PM

Over the last few years, a new and meaningful trend has emerged in the business community: a move towards more impactful, purpose-driven leadership....

Leadership Thought Leadership Organizational Culture

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