Emily Herrington

Emily Herrington is a New Orleans-based digital marketer specializing in SEO, content, and pay-per-click advertising. She can usually be found at her desk obsessing over data and rankings, or in the kitchen covered in flour.

6 min read

8 Digital Ad Strategies for Recruiting New Members

Emily Herrington: Aug 13, 2021 12:00:00 AM

Digital advertising is a highly effective tool for recruiting new members to your association. However, it can be difficult to figure out where to start and how to create a sound marketing strategy that caters to all of the different audience types...

Digital Advertising Marketing

2 min read

What's the Difference Between a Membership and Subscription?

Emily Herrington: Aug 11, 2021 12:00:00 AM

Take a look at your credit card statement, and you’re certain to see a slew of predictable, recurring monthly charges.

Association Industry 101 Membership

2 min read

6 creative ways brands are taking advantage of Instagram Stories

Emily Herrington: Jul 7, 2021 12:00:00 AM

Does your association or organization use Instagram to build your brand and engage with your audience? If you do, are Instagram Stories part of your...

Member Engagement Social Media Marketing

4 min read

Empowering diversity is more than just checking boxes

Emily Herrington: Jul 2, 2021 12:00:00 AM

Your association or organization might have all the right policies in place. You comply with equal employment opportunity measures, you have multiple...

Diversity and Inclusion Communications

3 min read

How the OKR model helps association teams stay aligned, focused, and productive

Emily Herrington: Jun 28, 2021 12:00:00 AM

It’s a natural occurrence: in an annual meeting, the board of directors sets ambitious, big-picture goals for what their association should...

Goal Setting

4 min read

How video can be a gamechanger for associations

Emily Herrington: Jun 21, 2021 12:00:00 AM

Is your association using video in your communications with members and prospective members? SURGE keynote speaker Marcus Sheridan said this...

Content Ideas Content Production

3 min read

How to restore — and maintain — work-life balance in a post-pandemic world

Emily Herrington: Jun 16, 2021 12:00:00 AM

When the pandemic hit and lockdowns sent the majority of us to our home offices (or kitchen tables), how did that disrupt the lines between work and...

COVID-19 Work-Life Balance