2 min read
Celita Summa: Apr 19, 2022, 10:00:00 PM
The pandemic spurred digital acceleration to new heights, with global online customer interactions surging from 36% in December 2019 to 58% just...
2 min read
Celita Summa: Mar 21, 2022, 10:00:00 PM
Member engagement is the lifeblood of associations everywhere, but sometimes it can be challenging to identify your members' pain points. When they...
3 min read
Emily Herrington: Jan 6, 2022, 3:43:39 PM
Regardless of your association’s mission or membership count, community outreach is a must for both engaging more deeply with your existing members...
6 min read
Emily Herrington: Nov 23, 2021, 3:35:51 PM
For many professional associations, LinkedIn is the social media network where their members and potential members spend the most time. That’s why...
4 min read
Emily Herrington: Oct 27, 2021, 12:00:00 AM
Learning how to improve member engagement is a constant goal for association leaders. Engaged members are the most likely to renew their memberships,...
5 min read
Meico Marquette Whitlock: Oct 13, 2021, 12:00:00 AM
You work hard to deliver for your members. But the pandemic has disrupted your professional life and increased demands on your home life. Even with...
5 min read
Emily Herrington: Oct 11, 2021, 3:44:01 PM
While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about...
3 min read
Jose Triana: Oct 6, 2021, 12:00:00 AM
To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your...
4 min read
Emily Herrington: Oct 4, 2021, 12:00:00 AM
Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some!