6 min read
Emily Herrington: Nov 23, 2021, 3:35:51 PM
For many professional associations, LinkedIn is the social media network where their members and potential members spend the most time. That’s why...
4 min read
Emily Herrington: Oct 27, 2021, 12:00:00 AM
Learning how to improve member engagement is a constant goal for association leaders. Engaged members are the most likely to renew their memberships,...
5 min read
Meico Marquette Whitlock: Oct 13, 2021, 12:00:00 AM
You work hard to deliver for your members. But the pandemic has disrupted your professional life and increased demands on your home life. Even with...
5 min read
Emily Herrington: Oct 11, 2021, 3:44:01 PM
While association recruitment strategies are vital for keeping the organization growing, evolving, and adopting fresh ideas, we can’t forget about...
3 min read
Jose Triana: Oct 6, 2021, 12:00:00 AM
To avoid churn, keeping your members engaged should always be a top priority. However, according to a recent study from Chartbeat, 45% of your...
4 min read
Emily Herrington: Oct 4, 2021, 12:00:00 AM
Does your association have member personas that are well-known throughout the organization? If not, it’s time to build some!
2 min read
Ashley Neal: Sep 24, 2021, 12:00:00 AM
As organizations get larger their responsibilities can double or triple in size, decisions become harder to make, resources are stretched, and...
5 min read
Emily Herrington: Sep 15, 2021, 12:00:00 AM
Think back to the last time you joined a new group, professional or otherwise — it was probably a little intimidating. Everyone seemingly already...
2 min read
Ashley Neal: Sep 13, 2021, 12:00:00 AM
Artificial intelligence (AI) is the buzzword heard all over the world. From government services to association management, artificial intelligence...