Chris Vaughan, PhD

Chris Vaughan, PhD, is the Chief Strategy Officer at Sequence Consulting, which has helped associations and nonprofits of all sizes grow their audience and revenue through innovative strategy and marketing since 2001. His clients include AMA, AARP, United Way, Make-a-Wish, American Lung Association, and the Jewish United Fund, and many others. For more information on how top associations are using lessons learned during the pandemic to transform their content strategy, download Sequence Consulting’s report here.

3 min read

Be Unbusinesslike: Why Associations are Better Than Corporations

Chris Vaughan, PhD: Apr 28, 2023 6:04:02 AM

Name a model organization. What did you think of? Probably a corporation, exuding strategy and efficiency, with an engine of innovation and progress, like Apple, Amazon or Google. You probably don’t think of an association; they have little in...

Association Management

3 min read

Are Your Members Your Best Customers?

Chris Vaughan, PhD: Nov 15, 2022 2:17:51 PM

It’s a law of nature in marketing: Your best prospect is the customer you already have. Research consistently shows that it costs six to seven times...

Association Management Member Engagement

3 min read

Is Your Member Segmentation Strategy Wrong?

Chris Vaughan, PhD: May 12, 2022 2:00:00 AM

Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another,...

Association Management Member Engagement Engagement

3 min read

3 Steps to a Great Brand Strategy

Chris Vaughan, PhD: Sep 1, 2021 12:00:00 AM

Think fast: What is your brand strategy?

Branding