10 min read
Jose Triana: May 26, 2022 4:00:00 AM
For associations, events play an essential role in member engagement, reach and even non-dues revenue. Whether it’s your annual conference or...
3 min read
Chris Vaughan, PhD: May 12, 2022 2:00:00 AM
Most associations segment their membership in the same way: by career stage. So young professionals might be one segment, mid-career folks another,...
2 min read
Celita Summa: Apr 7, 2022 8:00:00 AM
Speakers: They’re one of the most important components of events, whether virtual or in-person. A good speaker has the power to engage and motivate...
7 min read
Chelsea Brasted: Mar 15, 2022 3:10:03 PM
The decision to rebuild Sidecar’s tech platform wasn’t so much the result of a single frustration or a lightning bolt of clarity. Instead, the...
3 min read
Jose Triana: Mar 3, 2022 5:00:00 AM
Between access to fully virtual events and a focus on personal development, event engagement boomed during the pandemic years. As event planners look...
7 min read
Jose Triana: Jan 20, 2022 6:28:13 PM
In a world where most organizations are taking their roles online, the traditional onboarding process likely needs some adjustments. Where there once...
2 min read
Ashley Neal: Nov 17, 2021 5:48:21 PM
Since the popularity of digital transformation, innovation and culture shift has increased since the COVID-19 pandemic started, many organizations...
2 min read
Ashley Neal: Sep 10, 2021 12:00:00 AM
Board meetings — extremely necessary and well-meaning — can become a seemingly useless formality when they’re not correctly managed and planned.
2 min read
Emily Herrington: Aug 30, 2021 12:00:00 AM
Have you ever tried to send a marketing email to your members, only to have your message get blocked by a firewall?