Sidecar Blog

Engagement

4 min read

Boosting Member Experience with AI

The membership experience is crucial for organizations looking to build a strong community of supporters and long-time members. The more positive the...

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4 min read

6 Event Planning Lessons I Learned the Hard Way

Over my career, I’ve had the opportunity to plan a wide variety of events, from conferences to weddings and fancy galas to golf tournaments. While...

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2 min read

3 Member Engagement Lessons from Spotify Wrapped

If you’ve been on social media in the last week, chances are you’ve seen your friends post their Spotify Wrapped. Launched in 2017, it has become an...

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2 min read

Multichannel Marketing 101: Executing a Winning Campaign

Even if you’re not a marketing professional, an understanding of what multichannel marketing is and how it works is critical to executing successful...

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3 min read

6 Keys to Implementing Effective Professional Development in Your Organization

Professional development can be so beneficial for your organization. It increases employee retention, productivity and buy in while closing skill...

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7 min read

Everything You Need to Know About Association Management Software

Associations have many moving parts – marketing, billing, member data and more. While organizations have staff that can handle all these tasks,...

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6 min read

What You Need to Know About Association Committees

When it comes to associations and nonprofits, there is no shortage of volunteer opportunities. However, few roles have as significant an impact as...

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3 min read

How To Make Video Personalization Your Membership Superpower

We’ve all heard it: personalization is critical to maximizing online engagement. Digital marketing tactics that make the person on the other side of...

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4 min read

What Is Open-source Software and How Does It Apply to Associations?

Open your computer and chances are you have more than a few programs you use daily – Microsoft Office for all your work and communication, Skype for...

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