6 min read
What Is 'Owned Intelligence' and Why It Matters to Associations
Associations have long thrived on a very specific, highly valuable asset: deep, historical understanding of their members and their industries. This...
AI strategy (2)
5 min read
Why Your AI Culture Is Your Greatest Competitive Advantage
When association leaders discuss the future of artificial intelligence, the conversation almost inevitably turns to talent. The instinct is sound:...
5 min read
The Agency Equation: 4 Modes of Working With AI
Many association professionals have already taken the first step with artificial intelligence. They have logged into a platform, typed a prompt, and...
5 min read
Why Only Humans Can Be Accountable in an AI-Driven Knowledge Ecosystem
The volume of scientific and professional knowledge published each year is staggering. For associations and professional societies, which serve as...
5 min read
The End of the Search Box: Why Your Association Needs a New Strategy
For nearly three decades, the blank rectangular search box has been the undisputed front door to the internet. We type in a few keywords, hit enter,...
5 min read
The Strategic Divide: Salesforce vs. SAP on AI Agent Access
For decades, the user interface was the product. When an association purchased an enterprise software system, the implicit agreement was that staff...
5 min read
Why Your Member Portal Is Becoming a Digital Airport
For the better part of two decades, the ultimate metric of success for associations has been website traffic. Every few years, organizations embark...
5 min read
Why Your Association Needs to 'Kill' Its Legacy Projects
Associations are remarkably adept at creation. When a new industry challenge arises, a new committee is formed. When members request a specific type...
5 min read
The Death of Sora and the Real Future of AI Video
When a highly anticipated technology suddenly goes dark, it is easy to assume the entire sector is in trouble. Recently, the web and mobile...