Sidecar Blog

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2 min read

What content metrics actually matter?

If you take a moment to head to the analytics page for your Twitter profile, you’ll find tons of data: How many tweets you posted in the past 28 days, how many impressions they got, the number of profile visits your account received, the top...

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3 min read

3 things Popeyes’ chicken can teach you about branding

Since its Aug. 12, 2019, debut, the Popeye’s fried chicken sandwich has been quite the craze. This frenzy was no accident: GUT, Popeyes’ Louisiana...

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2 min read

Why you should turn the office complainer into your champion

Admit it. We’ve all done it. We’ve all complained at work.

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2 min read

To offer most value, this association opened its online community to all

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one...

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2 min read

What to do with great ideas you can't tackle right now

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to...

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3 min read

2 ways associations can prepare for the future of membership

When Robbie Kellman Baxter first released “The Membership Economy” in the spring of 2015, her goal was simply to prove a “massive transformation” was...

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2 min read

Why you should pony up the cash for your social media strategy

It might seem counterintuitive to decide to pay for something everyone usually gets for free.

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3 min read

4 tips to help out and stand out as an all-star volunteer

Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of...

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2 min read

Why every staffer should be involved in cybersecurity

When we walk out the front door, we lock it behind us. We double-check that our car keys are in our pockets, and we have our kids text us when they...

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