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Amy Thomasson: Oct 16, 2022 12:40:15 PM
Even if you’re not a marketing professional, an understanding of what multichannel marketing is and how it works is critical to executing successful campaigns to bring in donors, renew members, and more. So, what is multichannel marketing? It’s the...
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Amy Thomasson: Sep 6, 2022 3:11:00 PM
When we think of awareness in a business context, many of us think of mass marketing or general brand awareness. In other words, massive dollars...
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Amy Thomasson: Jul 8, 2020 12:00:54 AM
The paradox of professional development is that it can feel like both a necessity and a luxury. We know we need it, but we don’t always know where to...
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Amy Thomasson: Jun 23, 2020 12:00:07 AM
As some of us return to work in a modified office environment and others plan to continue to work from home, virtual meetings will continue to be a...
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Amy Thomasson: May 26, 2020 12:00:29 AM
The popularity of podcasting isn’t slowing down anytime soon. As of January 2020, there were more than 30 million podcast episodes available for...
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Amy Thomasson: Apr 9, 2020 12:00:18 AM
Nearly every association, nonprofit, and business in general has been directly impacted by the coronavirus pandemic, but perhaps none more so than...
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Amy Thomasson: Apr 6, 2020 10:25:54 AM
The event environment is evolving by the minute in the wake of the coronavirus pandemic. More than 50 million people have been impacted by event...
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Amy Thomasson: Apr 1, 2020 12:00:20 AM
During even the best of times, fundraising can be a complex endeavor requiring perseverance, persistence, and adaptability. As organizations and...
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Amy Thomasson: Jan 14, 2020 2:00:54 AM
Looks like you’ve forgotten something. If you’re like most job seekers, you’re neglecting a key step to land a new job. According to a 2016 survey of...