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For decades, the ultimate measure of success for digital content has been the human click. Association executives and digital teams have spent countless hours analyzing dashboards, tracking page views, monitoring session durations, and celebrating...
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When the first tablet computers hit the market, there was no training manual required. People simply touched the glass, and the interface responded....
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For the past few years, the narrative surrounding artificial intelligence has been dominated by a single, relentless pursuit: the race for the...
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For nearly three decades, the blank rectangular search box has been the undisputed front door to the internet. We type in a few keywords, hit enter,...
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When organizations begin exploring artificial intelligence, the natural instinct is to reach for the most famous, most advanced models available. If...
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For decades, the user interface was the product. When an association purchased an enterprise software system, the implicit agreement was that staff...
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For the better part of two decades, the ultimate metric of success for associations has been website traffic. Every few years, organizations embark...
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Associations are remarkably adept at creation. When a new industry challenge arises, a new committee is formed. When members request a specific type...
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When a highly anticipated technology suddenly goes dark, it is easy to assume the entire sector is in trouble. Recently, the web and mobile...