Ashley Neal

Ashley is a marketing and communications professional with expertise in sales conversion, copywriting, and social media.

2 min read

How associations can support members when the world stops

Restaurants, movie theatres, casinos, bars and salons have much in common, but as the seriousness of COVID-19 and its deadly potential came to light, I could only think of one.

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2 min read

What is gamificiation, and how can associations use it best?

In an age of instant gratification and immediate payoffs, time-consuming certification courses can often become a mundane aspect of membership....

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2 min read

How COVID-19 has made transparency more important than ever

As COVID-19 continues to halt business as usual and raise questions about the futures of many organizations, employees world-wide are looking to...

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2 min read

12 tips for interviewing a job candidate you can't meet in person

As COVID-19 continues to stun the world, many organizations have had no choice but to leave behind the comfort of their offices and adapt to the...

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2 min read

How should associations face COVID-19?

Since the World Health Organization declared the novel coronavirus outbreak a global pandemic, we have seen an unmistakable impact on not only public...

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4 min read

Ready for a digital transformation? Focus on these 4 areas

It’s time for associations to think of a digital transformation as a business model transformation, which means business strategy, technology...

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