Ashley Neal

Ashley is a marketing and communications professional with expertise in sales conversion, copywriting, and social media.

2 min read

How COVID-19 has impacted association events

Organizations and associations have had to do a lot of last-minute shifting of in-person meetings and events since COVID-19 cases started rapidly rising in the United States earlier this year.

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1 min read

Why associations should drive innovation

Associations connect mentors with mentees, offer professional development and continuing education courses, write rules and regulations for their...

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1 min read

Advocating for your mentee - dos and don'ts

Stepping into the role of mentor means more than just giving advice. It means taking interest in the goals of your mentee and using your skills and...

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1 min read

Want to keep your members? Make it easy to cancel

In many cases, canceling or downgrading a subscription or membership is a frustratingly long and complicated process in an effort by organizations to...

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1 min read

How content curation combats information overload

Associations need to focus more on content curation and less on content creation, according to a new collaborative whitepaper from Spark Consulting...

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2 min read

3 Organizations Using Creative Social Media in Light of COVID-19

Tensions run high as the world deals with the effects of COVID-19. Not letting this tough time control or ruin their spirits, these organizations...

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3 min read

Ready to talk about racism at work? Here's where to start

In all 50 American states and in over 15 countries, protests continue over the systematic oppression of Black people. Intentional or not, racism...

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2 min read

How to share bad news via Zoom

If this was five months ago I would say delivering bad news remotely is unacceptable. But things have changed.

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3 min read

How do you price a virtual event?

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual...

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