Sidecar Blog

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1 min read

How branding makes or breaks your event

With many organizations streamlining their content production processes to increase engagement and efficiency, it can be tough to stand out from the crowd. That’s where creative brand naming comes in.

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2 min read

5 ways virtual reality can benefit your organization

With rapidly growing digital workspaces solidifying their place as the new normal, you can expect augmented reality (AR) and virtual reality (VR) to...

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2 min read

12 dos and don’ts for creating a compelling name for your next event

I knew creating engaging and compelling brand names was hard — there’s no sugarcoating it. But what I didn’t realize was exactly how hard it was to...

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2 min read

3 event trends to watch in 2021

With the first month of the new year completed, planning the year’s events has become top priority for many organizations. With COVID-19, political...

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2 min read

10 ingredients for a good mentor

The switch to virtual created a unique opportunity for those looking to connect with new people: Accessibility to influential people is more possible...

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4 min read

Creating Video Testimonials for Trade Associations: Tips and Tricks

If given the opportunity, you can talk for hours about why your trade association is critical. But why should people believe anything you say? If...

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4 min read

Sidecar acquires digitalNow: All you need to know

With the addition of digitalNow into Sidecar’s lineup of events, we know that you’ve got questions. Happily, we’ve also got some answers.

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2 min read

digitalNow is now part of Sidecar

digitalNow, the annual conference built specifically for the most forward-thinking C-Level association and volunteer leaders, is now part of...

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5 min read

Video plays a key role in a trade association marketing plan

Look closely at your metrics. How well did your trade association marketing campaigns for 2020 perform? If you’re hoping to do better in 2021, we...

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