Why Invest in the AAiP Certification for Your Team?
AI is rapidly transforming industries, and associations must adapt to stay competitive. The Association AI Professional (AAiP) certification is designed specifically for association professionals, equipping them with the knowledge and skills to leverage AI effectively in their organizations.
What is the AAiP Certification?
The AAiP certification provides association professionals with a structured learning path to understand and apply AI in real-world scenarios. Through comprehensive coursework and rigorous assessments, participants gain a strong foundation in AI concepts, tools, and best practices tailored to the needs of associations.
What is the Value of the AAiP Certification?
- Empower Your Team with AI Expertise – Certified professionals can harness AI to automate tasks, analyze data for better decision-making, and create more personalized experiences for members.
- Enhance Competitiveness – AI is becoming a necessity, not a luxury. AAiP certification signals to stakeholders that your association is forward-thinking and committed to technological advancement.
- Commit to Continuous Learning – The certification requires ongoing professional development, ensuring your team stays current with AI advancements and evolving best practices.
- Secure Your Association’s Future – Associations that understand and implement AI effectively will remain leaders in their field. AAiP-certified staff can help future-proof your organization.

Post by
Erica Salm Rench
March 5, 2025
March 5, 2025
With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world—and now, she is helping them navigate the AI revolution. Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before leading a team at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing organizations' web presence, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to 500+ customers and revolutionizing personalized content delivery. Now, as CMO of sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations. Erica is a recognized thought leader and speaker, having presented at many industry-leading events such and other AI-focused summits.