Skip to main content

WASHINGTON, DC, and NEW ORLEANS, LA — ASAE and Sidecar today announced a strategic partnership to deliver comprehensive artificial intelligence education to the association community. 

Through this partnership, ASAE members can subscribe to Sidecar's AI Learning Hub with exclusive member benefits. The specialized platform offers practical, on-demand AI education tailored specifically for association professionals and includes access to the Association AI Professional (AAiP) certification program, which validates expertise in both foundational and applied AI. 

“Artificial intelligence is opening new doors for how associations serve their industries and communities,” said Michelle Mason, FASAE, CAE, President and CEO of ASAE. “Our partnership ensures association professionals have access to trusted, relevant AI education — so they can lead with purpose, strengthen trust, and drive meaningful results.” 

The Sidecar AI Learning Hub features courses covering AI strategy, prompt engineering, data analytics, events, marketing, member communications, and more. Sidecar’s AI Learning Hub also features hundreds of examples of how to apply AI. All content is designed specifically for the association and nonprofit professional. 

"There's a clear mandate for all leaders today. Ensure everyone in the organization has the opportunity to learn and apply AI," said Amith Nagarajan, Chairman of Blue Cypress and co-founder of Sidecar. "Both ASAE and Sidecar recognize that successful AI transformation means bringing every single team member along on the journey. When association leaders invest in training their entire teams, they foster cultures of innovation that better serve their members and communities." 

ASAE members will receive an exclusive discount on individual and team subscriptions. The partnership launches immediately, with members able to access the platform through a dedicated ASAE landing page. ASAE will share additional details with members soon on how to access the Sidecar AI Learning Hub and take advantage of their member benefits. 


About ASAE 

ASAE is a membership organization of more than 50,000 association executives and industry partners. Since it was established 100 years ago, its members have and continue to lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. With the support of the ASAE Research Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. Visit ASAE at Welcome to ASAE — American Society of Association Executives (asaecenter.org)  

About Sidecar 
Sidecar demystifies AI for association and nonprofit professionals through educational content, events, and community engagement. Sidecar's AI Learning Hub provides specialized AI education tailored to the association sector, including the Association AI Professional (AAiP) certification program. For more information, visit sidecar.ai. 

Media Contacts: 
 
Chris Vest 
Vice President, Corporate Communications & Public Relations 
cvest@asaecenter.org   
202-626-2798 
 
Erica Salm Rench 
Chief Marketing Officer 
erica@sidecar.ai  
847-602-3063 

 

 

 

Tags:
Erica Salm Rench
Post by Erica Salm Rench
October 30, 2025
With a career rooted in strategic marketing, digital transformation, and AI-driven innovation, Erica Salm Rench has spent over a decade helping organizations stand out in a crowded digital world—and now, she is helping them navigate the AI revolution. Erica began her journey in enrollment management, specializing in strategic recruitment and marketing, before leading a team at the largest digital marketing company in the Gulf South. There, she played a pivotal role in enhancing organizations' web presence, SEO, online advertising, and content marketing strategies, helping them cut through the digital noise and make a lasting impact. Her passion for AI-powered solutions took center stage when she joined rasa.io as COO, where she spent seven years scaling the company from 1 to 500+ customers and revolutionizing personalized content delivery. Now, as CMO of sidecar.ai, she is dedicated to educating the world on AI, helping associations and business leaders understand and implement AI-driven strategies to future-proof their organizations. Erica is a recognized thought leader and speaker, having presented at many industry-leading events such and other AI-focused summits.