Sidecar Blog

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5 min read

Why Most Association Online Communities Fail (And What Actually Works)

Mallory Mejias: Dec 17, 2025 6:30:01 AM

Many associations have launched online communities in recent years. The pitch was compelling: give members a space to connect, share knowledge, and engage between events. A platform where peer learning could happen organically and relationships...

Member Engagement Online Communities

Illustrated cross-section showing a tiny business-casual figure struggling with a pickaxe at the surface, while far below a glowing document rests on a pedestal in a vast gold mine cavern, emphasizing the depth between effort and reward.

4 min read

Your Best Content Is Buried—Here's How to Unearth It

Mallory Mejias: Dec 16, 2025 12:49:06 PM

Ernie Svenson made an observation in our recent Sidecar Sync podcast conversation that should give association leaders pause. Ernie is a former New...

Leadership Content Strategy AI Knowledge Assistants

Overhead minimalist illustration split in two: on the left, a dark charcoal maze with a glowing coral orb at its center; on the right, a straight simple path leading to the same glowing coral orb, set on a soft teal gradient background.

5 min read

When Daily Utility Beats Annual Membership

Mallory Mejias: Dec 15, 2025 12:10:30 PM

A lawyer recently made a claim that got people talking: most attorneys get more practical help from a $20/month ChatGPT subscription than from their...

Membership Business Model Leadership Bar Associations

Sidecar Sync Episode 112 cover featuring Mallory Mejias and Ernie Svenson

37 min read

Culture Eats Strategy for Breakfast: AI & Legal Relevance with Ernie the Attorney | [Sidecar Sync 112]

Mallory Mejias: Dec 15, 2025 11:34:49 AM

Summary: In this eye-opening episode, Mallory Mejias sits down with Ernie Svenson—better known as Ernie the Attorney—to talk tech, tradition, and the...

Artificial Intelligence Innovation Influence Bar Associations