Heather Nolan

Heather a skilled communicator with expertise in social media and marketing strategy, brand management and journalism. She uses storytelling and audience growth skills to help companies showcase their brand and expand their reach.

3 min read

Why you should utilize a virtual planning checklist for your next event

Virtual events aren’t going away anytime soon. Virtual event planning has become a new frontier that marketers, association leaders, and event planners are navigating together.

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2 min read

Why you should plan for hybrid events for the long-term

Hybrid events are the way of the future when it comes to planning and managing events. After we enter a post-pandemic world, we will likely continue...

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1 min read

How to positively impact yourself and your organization

Membership professionals look no further — SURGE Forward is coming soon! First developed to help create connections between membership professionals...

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1 min read

How workplace mindfulness increases productivity

With technology a seemingly unavoidable part of life, it's easy to get overwhelmed. As our reliance on technology increases, so do our levels of...

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2 min read

5 ways virtual reality can benefit your organization

With rapidly growing digital workspaces solidifying their place as the new normal, you can expect augmented reality (AR) and virtual reality (VR) to...

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3 min read

How to handle the brand building process virtually 

When you think about the first steps of the brand building process, you’re probably picturing white boards, post-it covered walls and a dozen...

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1 min read

How to come up with catchy event name ideas

If you’re working on naming your association’s next event, it’s normal to feel a little overwhelmed. After all, an event name is an important factor...

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2 min read

5 reasons membership organization leaders should join Sidecar

Sidecar is here to help you further your professional development and take your membership organization to the next level. We’re here as a support...

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2 min read

The 4 Ps of success

To be a top-performing organization, your company must squash the competition in every area.

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