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Member Engagement (5)

3 min read

How to Use AI to Build Better Email Campaigns

Artificial intelligence is the topic of the hour, spurring discussions on everything from efficiency to ethics and bias. Of course, these discussions...

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3 min read

Volunteer or Staff Position? Determining the Right Fit for Your Organization

The good news: your Association is growing by leaps and bounds, and volunteers are flocking to your door. The bad news? These volunteers, although...

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3 min read

Ensuring Digital Accessibility for All: Best Practices for Online Courses

In today's digital age, online courses have become an essential tool for associations to educate and train their members and staff. However, it's...

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3 min read

When It Comes to Your Audience, Sometimes Local Means Global

As organizations prepare to expand outside the US, experienced executives are keenly aware of potential pitfalls and go to great lengths to prepare...

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3 min read

AI in Action: Summarizing Your Association Content

For associations, content is always in supply. Whether it’s sessions from your annual conference, articles from your publications, in-depth research...

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3 min read

Creating Member Onboarding Experiences That Drive Retention

Creating an effective onboarding experience is critical for the success of any association's membership program. Renewal rates for first-year members...

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2 min read

Introducing Betty Bot – The Association AI Chatbot

Association professionals have tons of questions – from how to better engage with their members to tips for starting a professional development...

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2 min read

6 Key Strategies for Building an Engaging Community

A community isn’t built, it’s earned. It offers a sense of belonging to your audience, allowing them to feel part of something bigger than...

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3 min read

7 Ways Associations Can Use Video in 2023

If you’re not using video as part of your association’s communications and marketing strategy in 2023 – you may be missing out. Not only does video...

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