Donna South

A seasoned association professional, Donna South strives to turn every member into a raving fan. A self-described matchmaker, she thrives on making connections for members - bringing people together and creating opportunities. Donna spent eight years running membership and marketing for Weld Australia, the peak body for welding in Australia. Most recently, she acted as Membership Director for the Association of Product Professionals - the global peak body for product people. When Donna isn’t nerding out about membership, she enjoys sampling a good craft beer and listening to classic rock. She has seen both ‘The West Wing’ and ‘Supernatural’ in their entirety several times over (she’s nothing if not eclectic). Connect with Donna on LinkedIn!

3 min read

Creating Member Onboarding Experiences That Drive Retention

Creating an effective onboarding experience is critical for the success of any association's membership program. Renewal rates for first-year members trend lower compared to those of second-year and beyond, often representing a big chunk of an...

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3 min read

3 Unique Challenges for Global Membership Associations

Running a global membership association is a unique opportunity. The potential for growth and impact is enormous as you can connect people from all...

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