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Trend Spotting

A minimalist vector illustration of a person in a full grey wetsuit, seen from behind, sitting cross-legged on a yellow and orange striped surfboard. The surfer is looking out over a calm, geometric-style, teal and grey ocean at a gentle, rolling wave on the horizon. The sky above is a soft cream and peach gradient, conveying a sense of serene anticipation.

5 min read

The 17-Year Overnight Success: A Framework for Spotting What's Next

Picture of Mallory Mejias

Mallory Mejias: Apr 28, 2026 9:15:00 AM

Here's a story you may have heard a version of: a small team launches a free app in the App Store. Two weeks later, Apple calls — unannounced,...

Strategy Innovation Trend Spotting

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