3 min read
Mallory Mejias: Jul 5, 2023 8:29:01 AM
Picture this: Your team just hired a new marketing person. Let’s call her Jill. On her first day, Jill is asked to create an email campaign encouraging your members to attend the annual conference. She tries her best but doesn’t quite grasp your...
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2 min read
Heidi Haneberg: Jun 29, 2023 4:35:10 PM
In today's rapidly changing world, associations must find new ways to stay relevant and create value for their members. As technology continues to...
2 min read
Amith Nagarajan: Jun 27, 2023 2:43:27 PM
When we think about the most transformative technologies in human history, the invention of flight likely comes to mind. However, the rapid...
2 min read
Amith Nagarajan: Jun 23, 2023 12:46:50 PM
The Open Garden Organization, published in 2018, proposed shifting the way associations approach their audiences and members. It emphasized the...
6 min read
Jose Triana: May 13, 2023 4:43:32 AM
A picture is worth 1,000 words. And today, it takes far fewer than 1,000 words to generate amazing graphics for your association. Traditionally,...
4 min read
Jose Triana: May 9, 2023 7:43:47 AM
Do your members find their membership valuable? While most organizations get an answer to that question based on their retention rates, there are...
3 min read
Jose Triana: May 4, 2023 10:15:16 AM
Volunteers are an integral part of an association's staff. They commit their time and expertise to help move the mission forward and do it solely to...
4 min read
Jose Triana: May 2, 2023 8:38:47 AM
Making data-driven decisions for your association starts by understanding your members. And while you can gain insights with surveys and data from...
3 min read
Chris Vaughan, PhD: Apr 28, 2023 6:04:02 AM
Name a model organization. What did you think of? Probably a corporation, exuding strategy and efficiency, with an engine of innovation and progress,...