Kim FitzSimmons

Kim FitzSimmons, MBA, CAE, is the Chief Marketing & Communications Officer at the American Association of Endodontists, where she leads award-winning campaigns like “Save Your Tooth Month” and “Worth Saving.” With over two decades of experience in healthcare association marketing, Kim is known for blending strategic insight with creative execution to drive member engagement and public awareness.

2 min read

5 Things That Worked in Leading AI at Our Association (Steal These!)

Kim FitzSimmons: Sep 12, 2025 9:30:00 AM

AI adoption in associations isn’t just about tech enablement. It’s about culture transformation. As someone leading AI strategy at our association, I knew this wasn’t going to be a traditional software rollout. It was going to challenge our...

2 min read

Creating Member Value with AI: How a Custom GPT Became a Marketing Assistant for Endodontists

Kim FitzSimmons: Aug 8, 2025 1:00:00 PM

AI isn’t just transforming how associations operate internally—it’s opening new doors for how we serve our members. At the American Association of...